The Challenge: Gathering competitive intelligence at conferences
Α major pharmaceutical company asked LucidQuest for support with primary intelligence collection during the European Respiratory Society conference, focusing on the COPD / Asthma space (late-stage clinical and launched assets).
The Action: We developed and pressure-tested hypotheses about competitors using primary intelligence.
LucidQuest worked together with the brand team to develop hypotheses about the competitors’ commercial plans and future activities, and then pressure-tested them using primary intelligence during the meeting.
The Result: Adapted commercial strategies and future-proofed market position.
After engaging with LucidQuest, the client gained a forward-looking view of the competitive landscape, enabling them to better adapt their commercial strategies and strengthen their future market position, particularly against three priority competitors.
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