The challenge: Entering a new market. The fine line between “go” and “no-go”.
A leading MNC partnered with LucidQuest to obtain insights and analysis to support upper management go / no-go decisions regarding entry into specific markets in the EU and Latin America.
The Action: Macroenvironment Strategic Analysis through secondary and primary research.
LucidQuest conducted thorough secondary research to characterize each country’s political, regulatory, commercial, and competitive environments, generating an initial landscape view and identifying key market stakeholders — “influencers”.
The team then interviewed these experts to collect crucial “behind the scenes” insights on multiple topics, including, among others, the best approaches for market access and pricing, how to partner with local pharmacy chains, and how to ensure streamlined in-country drug applications/approvals.
The Results: Ιn depth understanding of current and future risks and opportunities and tailored recommendations for each market.
Our client received detailed information on the risks/opportunities for each investigated market and recommendations based on insights around existing and future anticipated developments. This enabled them to perform strategic market entry activities in few of the analyzed countries.
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