The Challenge: Finding out the key competitor’s launch plan
A Top-20 Pharma company partnered with LucidQuest to better understand a key competitor’s activities in Taiwan, particularly around a new antibiotic product launch in the country.
The Action: Μeticulous primary and secondary research to identify and map competitor launch activities
LucidQuest conducted both secondary and primary intelligence to identify the launch timeline, pricing, target patient population, and customer/stakeholder targeting strategies by our client’s competitor.
LucidQuest also proceeded to map the competitor’s field force in the country, providing an up-to-date organogram of S&M, medical, and market access FTEs
The Result: Αn empowered client, armed with the knowledge to develop a successful market access strategy in Taiwan.
Our client received a detailed report on its competitor activities in Taiwan and valuable insights shedding light on what a successful market access strategy for an antibiotic product would look like in the Taiwanese setting.
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