The challenge: Emerging HealthTech struggling with competitive intelligence and audience preferences.
LucidQuest worked with an emerging HealthTech company, supporting its efforts to better understand the evolving competitor landscape and audience preferences in terms of Internet-connected devices and platforms.
The action: Οnline and primary research for actionable insights.
We conducted online market research to identify and characterize existing and emerging trends in the space. Then we proceeded with primary intelligence research, interviewing key competitor stakeholders and uncovering qualitative insights and partnership opportunities.
The result: A well-rounded business strategy supported by the latest cutting-edge insights.
Our client had an up-to-date and forward-looking view of the existing landscape and emerging trends in the space to formulate their BD and commercial planning strategies.
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