The Challenge: How to react to a new entrant threat
A hematology brand team of a large pharmaceutical company approached LucidQuest to get support with benchmarking against one of their key competitors during the competitor’s launch phase in Spain.
The Action: Research in sales force insights
LucidQuest conducted extensive primary intelligence gathering and collecting insights on the existing FTE number and organizational structure of the competition’s Sales & Marketing, HEMAR, and MAF teams, including intentions and plans for future changes.
The Result: Insights-informed counter strategy in response to competitor product launch
The large pharma hematology brand made the most of the intelligence and crucial insights provided by LuciQuest to support its counter-strategy activities vs. the competitor’s product launch.
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