The Challenge: Stimulating conversation around your brand when your competitors have outperformed you
A large-cap pharma company in the DOAC space asked LucidQuest’s help to better understand its US competitors’ SF activities, stakeholder targeting, and product promotion approach.
The Action: Desk-based and primary research with competitor and market sources to collect insights and intelligence.
LucidQuest used desk-based and primary research with competitor and market sources to gather insights on the competitors’ promotion assets and the targeted key stakeholders. As part of the engagement, LucidQuest also attended relevant scientific conferences and commercial trade shows, collecting additional insights and intelligence.
The Result: Increased competitiveness and regained SoV due to improved promotional tactics
Our client used LucidQuest’s insights to alter their promotional tactics, becoming more competitive in the marketplace and regaining some of the lost SoV of previous periods.
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