The Challenge: Knowing field force performance against the competition
A large biotech company asked LucidQuest to support them in benchmarking their field force against a set of selected competitors.
The Action: Primary and desk-based research to decode competition sales capabilities
LucidQuest used both desk-based and primary research to characterize the competitor field force (with an increased focus on medical personnel) in terms of numbers, reporting lines, and remuneration.
We strongly leveraged public domain data (including LinkedIn and WWW advanced searches) and further conducted targeted primary research reaching out to competitor and market sources (including recruiters).
The Result: Successful internal restructuring plans and established benchmarks.
LucidQuest was able to provide both quantitative and qualitative comprehensive overviews of the competitor’s sales and medical forces capabilities. These findings allowed our client to establish a valuable benchmark in support of their internal restructuring plans.
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