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How a leading Biotech company supported its go-/no-go decision in the ophthalmology gene therapy (GT) space through a workshop.

LucidQuest Cell and Gene Therapy Case Study

The Challenge: Uncovering perceptions of GT in ophthalmology.

LucidQuest organized and facilitated a competitive simulation and product positioning workshop in the ophthalmology gene therapy (GT) space, tailored for a leading biopharma company. The workshop focused on uncovering the most effective market positioning strategies, emphasizing identifying target stakeholders and understanding their perceptions of GT in ophthalmology.

The Action: Competitive simulation exercises and strategic discussions

Through immersive simulation exercises and strategic discussions, insights were garnered on potential market entry approaches and stakeholder engagement plans.

The Result: Workshop insights enabled our client to make an informed go-/no-go decision for an ophthalmology GT asset.

The outcomes of the workshop enabled our client to make an informed go-/no-go decision for further development of the asset by providing a clear strategic direction based on detailed market and stakeholder analysis

#opthalmology #CGT #CellandGeneTherapy #CompetitiveIntelligence #productpositioning #casestudy #ourwork

 

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