The Challenge: Mapping prostate cancer stage and identifying key stakeholders unmet needs.
A mid-size pharma company needed our support to better understand the prostate cancer disease evolution, unmet needs, and key stakeholders involved in the patient journey.
The Action: Collection of up-to-date qualitative insights based on extensive public domain research.
Following an extensive public domain research step, the LucidQuest team focused on targeting stakeholder groups.
We connected with KOLs, treating physicians, patients (through advocacy groups) / carers, and key competitor employees, to collect up-to-date qualitative insights.
The Result: Insights-led clinical development program for a new asset and an evidence-based marketing campaign for an existing one.
Eventually, LucidQuest provided our client with insights into the current and future treatment landscape of prostate cancer and a solid understanding of oncologists/urologists and patients/carers preferences and unmet needs.
Our client used these findings in their clinical development program (new asset) and their marketing campaign for an existing product.
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