The challenge: How to prepare when two new competitors enter your space
Α mid-size biopharma company asked LucidQuest to support them in understanding better the entry of two new competitors in the US asthma and COPD space.
The action: Targeted primary and secondary research in sales force insights to reveal competitors’ capabilities and product launches plans
LucidQuest’s research focused on collecting primary and secondary insights (both through desk-based / primary research and conference attendance) to understand the competitors’ field force capabilities and plans for their upcoming product launches.
The LucidQuest team targeted competitor employees and market sources, collecting valuable insights about the competitors’ planned activities.
The result: Differentiated commercial and medical education approaches to respond to competitive threats
Ultimately, our client achieved a clear view of the competitive threat and developed differentiated commercial and medical education approaches.
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