The Challenge: How to understand the go-to-market (GTM) strategies of key players in the digital respiratory market
LucidQuest was brought on board to help a pharma understand key competitors’
go-to-market (GTM) strategies and investigate their near and mid-term plans and activities surrounding their digital inhaler and other digital respiratory assets.
The Action: Primary and secondary intelligence research
The LucidQuest team conducted deep-dive research focusing on the launch and GTM strategies and activities of digital inhaler competitor offerings, including their timelines, promotional tactics, and overall market entry, positioning and operations approach.
The Result: A fine-tuned business strategy based on the market positioning assessment
The client utilized our detailed report to gauge the threat level to its asset. It assessed its market positioning and adapted its marketing strategy accordingly.
#DigitalInhaler #CompetitiveIntelligence #GTMStrategy #HealthcareInnovation #casestudy #ourwork