The Challenge: How to develop effective counter-strategies in the depression space
A Top-20 biopharmaceutical company in the depression space, sought LucidQuest’s expertise to develop effective counter-strategies against newcomers to the space whilst boosting its own products’ positioning.
The Action: LucidQuest supported the workshop preparation and facilitation.
LucidQuest conducted extensive desk-based secondary research to create in-depth competitor and product profiles and followed up with targeted primary intelligence on key, shortlisted competitors to gain further insights into their operational strategies and market standing.
We then proceeded to create an extensive briefing book for the (virtual) workshop participants. During the workshop, we reviewed the competitive threats with the client’s team and played out different competitive scenarios.
The Result: A set of robust strategies and tactics to meet challenges imposed by competitors
The engaging workshop and the detailed workshop report LucidQuest prepared for the client, containing key findings, conclusions, and recommendations, resulted in robust strategies and tactics to face competition.
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