The Challenge: Understanding the evolving dynamics of online patient communities across multiple therapeutic areas (TAs) in key EU countries.
A top pharma asked LucidQuest to help them to understand how patients and healthcare professionals (HCPs) interact with such Online Patient Communities for information collection or disease-specific queries.
The Action: Targeted secondary research on social media, social networks, online communities, influencers, and hashtags
LucidQuest conducted comprehensive secondary research to identify and characterize these communities. Our scope expanded into social media and social networks, identifying online ‘communities’ centered around influencers and hashtags.
The Result: An improved omnichannel communication/marketing strategy
A larger workstream run by the client integrating LucidQuest’s research output as part of an exercise in improving omnichannel communication/marketing strategy
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