The Challenge: Assessing the impact of a new competitive entry in the CNS space in the EU
A mid-size, CNS-focused pharmaceutical company asked LucidQuest to support them in better understanding the entry of a new competitor in the European market and the potential impact this competitor’s move would have on our client’s existing business.
The Action: Desk-based and on-site research to understand competitor’s sales and marketing activities
LucidQuest used desk-based research to conduct an initial deep-dive into the competition, capturing insights around their market access and sales & marketing activities. Subsequently, our team attended a medical conference where we collected relevant marketing and promotional material and conducted on-site interviews with key competitor sales and marketing executives.
The Result: Our client gained crucial insights into competitor’s positioning and messaging strategy, and tactics.
With LucidQuest’s help, the CNS pharma gained insight into the competitor’s positioning and messaging strategy, tactics, future plans, and activities.
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