The Challenge: Gaining insights into competitor’s new schizophrenia medication launch timeline and field forces.
A large-size Pharma client wanted to understand better the timelines for market entry of a new schizophrenia medication and the competitor field force changes that this new launch would require.
The Action: Primary research targeting competitors, employees, and recruitment agencies and a strategic simulation workshop.
LucidQuest conducted extensive primary intelligence research with competitor and market sources, including existing and previous employees of the investigated company, over a six-week period.
We furthermore tracked online job ads by the competition and interviewed associated recruitment agencies.
Lastly, we moderated a strategic simulation workshop when the research findings were ready.
The Result: Client’s well-prepared medical and sales teams after considering the competitor’s activities and plans.
Our client gained an up-to-date view of the competitor’s existing and future SF / MSL structures and insights on the planned messaging and stakeholder targeting.
Based on these insights, the client was able to better prepare its sales and medical teams for the upcoming competition.
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