The challenge: Βuilding an up-to-date biosimilar competitor landscape.
A mid-size Pharma company asked LucidQuest to support them in collecting and analyzing competitive intelligence insights to build an up-to-date biosimilar competitor landscape and help the brand team keep abreast of any developments.
The Action: Extensive key competitor research and competitor stakeholder interviews.
LucidQuest initially performed an extensive secondary search coupled with key competitor stakeholder interviews, enabling the client team to update their knowledge and understanding of the competitors’ intentions and future actions.
Following this step, LucidQuest continued to monitor a set of key competitors, deep-diving into their plans and strategies in the space as their threat level increased for our client.
The result: Insights-driven brand strategy development.
The client integrated findings from LucidQuest’s research into their internal discussions to support brand strategy development.
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