The Challenge: Gaining competitive intelligence in the migraine space from social media
A Top-10 Pharma company asked LucidQuest to support them with the routine provision of social media intelligence in the migraine space.
The Action: 12-month routine social media monitoring and meticulous social media activity monitoring during key CNS conferences.
The LucidQuest team worked together with the client’s brand team to identify key competitors, keywords, and topics to monitor over 12 months, including social media activity during key CNS conferences.
LucidQuest delivered monthly insights on “leading online voices” (potential influencers in the space), identified key discussion topics, and most often used hashtags and competitor company activity/messaging on social media.
The Result: Effective Benchmarking to grow SoV and KOL identification
Our client was able to benchmark their assets’ online SoV vs. the competition better and identify opportunities to improve their online comms.
Furthermore, our client utilized KOL identification, engaged further with established and upcoming “leading online voices” / online KOLs, and enhanced their overall KOL engagement.
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