The Challenge: Staying updated with emerging trends in the respiratory market
In an effort to stay updated on the latest trends in MoA of assets developed in severe asthma and COPD, a specialty respiratory company asked LucidQuest to support them with primary intelligence and strategic advice.
The Action: KOL and key competitor stakeholders interviews in addition to conference attendance to capture the latest market trends.
LucidQuest conducted interviews with KOLs and key competitor stakeholders to understand their views and intentions for asset development in this area. The team also attended relevant conferences (ERS and CHEST) to capture the latest emerging trends from established and emerging players.
The Result: Informed strategic positioning in severe asthma and COPD space.
The respiratory company used the output of our work as part of the pre-read material for a strategic positioning workshop LucidQuest facilitated.
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