The challenge: Strategically positioning an asset in the oncology biosimilars space.
A Top-20 Pharma company trusted LucidQuest to enhance the value proposition for its asset facing a biosimilar threat.
The Action: Desk-based primary intelligence and an engaging workshop
LucidQuest conducted desk-based primary intelligence to collect the latest competitive and market insights before facilitating a workshop.
During the 2-day workshop we facilitated, client teams went through a set of exercises allowing them to pressure-test existing assumptions about the competition and develop a new positioning for their asset.
The Result: New positioning and a well-prepared new marketing campaign based on our workshop report.
Following the event, our client received from us a comprehensive workshop report, capturing all key findings and including relevant conclusions and recommendations.
Τhen the client utilized the workshop’s output to develop their asset’s new marketing campaign.
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