The Challenge: How to maximize the benefits of social media monitoring during ESMO and ASCO.
Our clients, two pharmaceutical companies active in Oncology and Hematology, needed robust social media monitoring of their key assets and competitors’ activities during ESMO 2023 and ASCO 2023.
The Action: Clients’ and competitors’ social media tracking around the event for multiple sets of focused keywords
LucidQuest tracked SM activity around the events, focusing both on clients’ and competitors’ assets and activities, generating appropriate charts and graphics to enable easy and straightforward comparisons of the various players in the space.
The Result: Α comprehensive understanding of all the ESMO and ASCO-related conversations on social media.
With LucidQuest’s help, the clients gained insights into online influencers, clinical trials, key themes and topics, popular hashtags, and key Twitter posts by KOLs during the conference.Our findings enriched clients’ understanding of the competitive landscape, facilitating more informed strategic decisions.
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