The challenge: Understanding the impact of a new entrant on existing business
A CNS-focused pharmaceutical company asked LucidQuest to help them better understand the entry of a new competitor in the European market and the potential impact on its existing business.
The action: desk-based research, medical conference attendance, and on-site interviews at congress
LucidQuest used desk-based research to conduct an initial deep-dive into the competition, capturing insights around their market access and sales & marketing activities. Subsequently, LucidQuest attended a relevant medical conference, collected relevant marketing and promotional material, and conducted on-site interviews with key competitor sales and marketing executives.
The result: Strategically crafted messaging and positioning
Eventually, the client had all the insights on competitor messaging and positioning tactics and strategies (as well as future plans and activities) to develop its own message and positioning.
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