LucidQuest was asked to support a large-size pharmaceutical company, with key brands in the cancer pain space, to better understand the key strategies, sales force tactics and messaging of a key competitor brand
We conducted primary intelligence gathering in EU5 countries, speaking to competitor/market sources as well as to HCPs, in order to build a detailed profile of the competitor’s sales force organization, deployment, capabilities/tactics, and key messaging
Eventually, we were able to provide our client with a detailed update, highlighting key threats as well as opportunities. Our client was able to integrate the findings in a benchmarking exercise and further develop a counter-messaging strategy against their competitor brands