How we helped a Top-10 Pharma optimize its asset's launch in the Breast Cancer space in EU5 and Japan.
The challenge: Understanding key competitor's activities in the rapidly…
How we allayed a major pharma΄s concerns about Gx entrants and supported unbiased decision-making in the EU market.
The challenge: Estimating the threat of existing and potential generic…
How a hematology brand utilized competitor sales force research to defend itself against a competitor entrant in Spain.
The Challenge: How to react to a new entrant threat A hematology brand team of…